• All New Fiesta developed in Europe for customers around the world
• Extends core Fiesta values of style, efficiency and value for money
• Dramatic exterior design and exciting interior styling, with high quality materials and bold use of colours
• Excellent driving quality blends sporty, confident handling with sophisticated ride
• Specially-tuned Electric Power Assist Steering offers low-speed steering ease with more direct driver feedback at higher speeds
• Robust safety performance, with over 55 per cent of body structure made of high-strength steels
• Approximately 40 kilogrammes lighter than previous Fiesta, contributing to improved fuel economy and CO2 emissions
• Stiffer body structure and reduced vehicle weight delivers ‘light-yet-solid’ driving feel
• Intelligent Protection System with standard knee airbag – first in a Ford small car – and head-and-thorax side airbags, with optional safety curtain airbags plus an array of pedestrian protection features
• ‘Big car’ convenience features brought to small car segment, include Ford EasyFuel capless refuelling, keyless entry and ‘Ford Power’ start button
• Maximum driver comfort with improved seating and reach and rake steering wheel adjustment
• High level of standard equipment in all models includes power door mirrors
• Projected annual reduction in CO2 emissions in Europe of over 11,000 tonnes versus previous Fiesta
• Low overall cost-of-ownership from higher fuel efficiency, lower insurance ratings and repair costs
• Three-door and five-door models available from October 2008

This vehicle is very special to us in Ford of Europe and to our customers. Over the past 32 years, Fiesta has consistently been at the top of the list of Europe's best-selling cars.

Over 12 million Fiestas have found homes with customers over that time and the Fiesta name continues to carry an overwhelmingly positive image in all its markets, standing for style, efficiency, driving quality and value for money. Our new model is set to continue this success story and carry Fiesta forward to a new generation of car buyers.

But this completely new model marks something of a departure for Ford of Europe. In contrast to previous generations of Fiesta, this car has been conceived and developed by the European arm of Ford's global product development team to meet the demands and expectations of our customers around the world.

It is also the blueprint for future Ford global product development, bringing together Europe, the Americas and Asia where it will be tailored for each region and go on sale progressively between now and 2010.

I believe this is the most dramatic Fiesta since the very first model and it is the most complete and expressive interpretation yet of our kinetic design philosophy, echoing both inside and out the major elements of the exciting Verve Concept vehicles that inspired such a positive reaction around the world.

Of course, you would expect a new Ford to be great to drive and our engineers have worked hard to ensure that all new Fiesta will deliver excellent driving quality. This is one of our core vehicle attributes, and one we have developed and applied consistently throughout the Ford of Europe range.

One of the development team’s greatest achievements is that it has been able to make the all new Fiesta stronger, safer and more comfortable, yet lighter and more fuel efficient than the car it replaces. An exceptionally rigid body structure means a robust crash protection, even before you include up to seven airbags available as part of new Fiesta’s Intelligent Protection System.

We’re immensely proud of the all new Ford Fiesta, as the latest addition to Ford’s increasingly successful line-up of new models for Europe, and as the template for future generations of vehicles developed from the outset for our customers around the world.”

John Fleming, President and CEO, Ford of Europe

July 2008

For the past 32 years, Ford Fiesta has provided practicality and driving pleasure to millions of customers across Europe. From its origins in 1976, as the product of a mission to build a new European small car with modern features and a respectable price tag, the Fiesta name became ingrained in European culture and is now known across a variety of markets in Asia and South America. Fiesta is a brand that has attracted a loyal and dedicated following.

Fiesta has always been at the forefront of Ford’s commitment to driving quality and innovative technology. In 1983, the Mk II Fiesta was one of the most economical cars in the world and the only vehicle of its size to offer diesel power. In 1989 Fiesta introduced anti-lock braking to the small car market and in 1994 a driver’s airbag came as standard.

Accolades have abounded for the car during its lifetime, from rallying and motorsport success to prestigious titles such as ‘Car of the Year 1989’, ‘Best Small Car in the World’, 'Smartest Small Car’, and ‘Best City Car’.