At Ford, we use technologies such as cookies, pixels and local storage to make our websites easier to use and to tailor content to your needs. This guide aims to explain what cookies are, what are the purposes of the cookies used on Ford websites and what options you have to control or delete them, should you choose to do so.
What are cookies?
Strictly Necessary Cookies
These cookies are necessary to be able to move around the website and use its features, such as access to secure areas of the website. Without these cookies, we cannot provide you with services you request, such as a shopping cart or online payment.
Performance Cookies
These cookies collect information about how visitors use the website. It allows us, for example, to know which parts of the website are visited most often and if they receive error messages. These cookies do not collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous. They are used only to improve the functioning of our website.
Functionality Cookies
These cookies allow the website to remember the choices you make. These options may include username, language or the region you are in to provide enhanced and more personalized information. A website can, for example, provide a local weather forecast or traffic reports by storing in a cookie the area you are currently in. These cookies can also be used for the website to remember changes you made to the size and format of text or other personalized options. They can also be used to provide services you requested, such as viewing a video or making a comment. Information collected by these cookies may be anonymous so that they cannot track your browsing activity on other websites.
Advertising-Related Cookies
These cookies are used to provide more relevant and personalized advertising based on the user and his interests. They are also used to limit the number of times an advertisement is shown to you and to measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the consent of the website operator. These cookies remember which websites you have visited and share this information with other organisations, such as advertising agencies. Very often targeting cookies are linked to a site functionality provided by these organisations. Some of our web pages may contain electronic images known as web beacons (sometimes also as clear gifs) that allow us to count the number of users who have visited those pages. Web beacons only collect certain information, including a cookie number, the date and time a page was viewed, and a description of the page where the web beacon resides. In addition, there may also be Web beacons placed on the site by third-party advertisers. These web beacons do not store data that can personally identify the user and are only used to monitor the level of effectiveness of a given campaign.