This privacy notice (the " Privacy Notice ") describes how Ford-Malta-GasanZammit Motors Ltd (" Ford ", " we ", " our " or " us ") handles information (your " Personal Data ") that is collected, when you visit this website (the " Website ") or contact us using the information provided here.

This privacy policy also covers the processing of your personal data when you purchase products or services through our website.

In addition to this Notice, certain Ford goods and services (including some Ford Apps ) have their own privacy policies that detail how your personal information is used in certain contexts. You can also find out which data your vehicle processes and uses in your operating instructions or, if applicable, in the associated app.


Personal data may be communicated to:

  • companies or other organizations contracted by us to provide services on our behalf, such as web hosting companies, email service providers, analytics providers, event entertainment services and IT providers, customer service providers;
  • companies or other organizations authorized (with your consent or explicit request) to receive the personal data submitted by us about you;
  • Ford Authorized Network members and Ford partners, where this is necessary to provide you with a product or service; for example, if you request us to take a test drive or to obtain information about a Ford vehicle, we will share your data with the Ford Partner, so that the latter can allow you to take the test drive or provide you with the requested information ;
  • professional consultants;
  • any public Authority - administrative, judicial or independent, public administration or other third parties, where we deem it necessary in order to comply with a legal obligation, or to protect our rights or those of any third party or the personal safety of any individual, or to prevent o resolve any fraud or health or safety issues in any way; or
  • any third party who acquires, or to whom we may transfer, all or part of our goods and assets. Should such a sale or transfer occur, we will make reasonable efforts to ensure that the person to whom the Personal Data is transferred uses it in a manner consistent with this policy.
We may also share your Personal Data with Ford Malta-GasanZammit Motors (hereafter  “Ford Credit ”), Ford Motor Company, or other  Ford Motor Company group companies , around the world. In such cases, we will ensure that your Personal Data is processed for purposes compatible with those described in this policy. The list of Ford Motor Company Group companies is available at the following address: .  

Cross-border transfer of your personal data

Your personal data will be treated in accordance with Malta data protection law and may be stored within the European Economic Area (" EEA’) as well as to countries outside the EEA (including the USA). The countries to which your personal data is transferred may not, in the opinion of the European Commission, offer an adequate level of data protection. Where your personal information is transferred to countries outside the EEA, Ford will take appropriate steps, in accordance with applicable legal obligations, to ensure that your personal information is adequately protected regardless of the country to which it is transferred. These measures can include: involve obtaining contractual representations from third parties who are granted access to your personal data that they undertake to protect your personal data at least to the extent that it is protected within the EEA.

Type of personal data used

Ford collects personal data from the website

  • When you fill out forms or make bookings (e.g. when you register an account and provide personal information when you book a service, request a test drive or order a product through our website);
  • automatically through the use of cookies and similar processes. You can find more information on this topic in our  cookie guide .
The website allows you to provide us with personal data, including:

  • Your name and contact information (such as your address, telephone number(s) and email address) and date of birth and information about your company or employer if you are contacting Ford in a business capacity;
  • Information about your vehicle (including your vehicle identification number ( "VIN" ), registration number, model, age and mileage of your vehicle; date of purchase);
  • the products and services you are interested in or have used or purchased;
  • Your consent to communications and marketing (or your choices in relation thereto); and
  • Information required for financial processing, such as B. Payment Connections.
In addition, Ford reserves the right to combine the data it has with third parties, e.g. B. Marketing agencies , to bring together information collected or obtained from publicly available sources about you or your interests, your socio-economic or socio-demographic status, online identifiers and current contact information.

Ford may also have a legal obligation to process certain personal data. We may also be obliged to process your personal data due to a contractual relationship with you. Failure to provide this information may prevent or delay the fulfillment of these obligations.

How we use your personal data

We use the personal data that we collect on the website,

  • to respond to your requests (e.g. to set up your account or to enable you to book test drives, request vehicle brochures or process product orders),
  • to process your requests;
  • for study and research purposes;
  • to send you promotional materials in accordance with your consent to receive information; and
  • for market research
  • to comply with Ford's legal and regulatory obligations, to respond to legal process or to provide information to government authorities or other third parties, or to detect or prevent illegal and fraudulent activity and to protect your and Ford's rights and the rights of third parties protection.
  • to operate the website, to personalize it for you and to understand how the website is used in order to be able to improve it accordingly.

Marketing preferences

With your free and optional consent, we will process your data for marketing purposes (direct sales, sending advertising material, carrying out market research, commercial communication and surveying the degree of customer satisfaction) and to keep you updated, sending you information and offers relating to Ford products and services, which we think may be of interest to you, by post, email, text message and fixed/mobile telephone with or without operator. The consent to the processing of your personal data and the provision of the same for marketing purposes are free and optional and in case of lack of consent you will not suffer any prejudicial consequences. You can withdraw your consent to the processing of data for marketing purposes at any time and free of charge, without any consequences, Your rights”, even selectively, by communicating to us that you no longer want to be contacted through one or more contact methods. Therefore, please let us know if you want to consent to the processing of your data for marketing purposes and to be contacted by us, by selecting the appropriate consent request box on the various pages of the Site in which we ask you for this consent, also indicating the specific channels of communication with which you want to be contacted.

Repair, diagnosis and maintenance of your Ford vehicle

When your Ford vehicle was manufactured, it was assigned a unique number (the Vehicle Identification Number or  "VIN" ). From the VIN, Ford can obtain certain information about your vehicle, including the model and age of the vehicle, the software used in it and its technical specifications.

In order to diagnose, analyse, repair or service your vehicle, the technician performing the work must process the VIN and certain diagnostic data and information about the current condition of your vehicle (e.g. which software versions are currently in use, current mileage , etc .).

This information is transmitted to a system operated by Ford to provide technicians diagnosing your vehicle with accurate repair, maintenance and diagnostic information specific to your vehicle (e.g. wiring diagrams and vehicle software updates) and in the To be able to provide warranty and goodwill work performed on it in the past, as well as diagnostics, which make it easier for you to diagnose, repair or service your vehicle and enable you to document your work accordingly.

In order to enable the most comprehensive diagnostics possible for your vehicle, information about warranty and goodwill work carried out on your vehicle as well as diagnostic data is linked to the VIN of your vehicle. This information is transferred to and stored in the Ford system so that Ford (or a third party authorized by Ford to use the system in this way) can provide information about past repairs or other services to any dealer or repair shop anywhere in the world that is responsible for diagnosing or repairing problems .Carry out repairs to your vehicle.

Ford also uses the information stored in the system to diagnose or repair your vehicle, for warranty, guarantee and goodwill management and for the administration of similar products and services, for product safety and research and development purposes and to enable compliance with legal obligations , to which Ford is subject.

In addition to sharing information in the ways described above, Ford also reserves the right to share this information in the following ways:

  • to Ford group companies for research and development and analytical purposes and/or
  • to Ford group companies and/or third parties to the extent that Ford deems it necessary to comply with legal or regulatory obligations or otherwise to protect the rights of Ford, other Ford group companies or the rights of third parties.
Automated decisions

Ford reserves the right to combine your personal data and using automated decision-making processes for the above purposes and:

  • to review, develop and improve products, processes, services and marketing strategies;
  • to personalize communications and products from Ford and services provided to you;
  • to keep your personal data up to date;
  • to improve customer understanding; and
  • to administer and improve Ford's business relationship with you.
This can be, for example, gaining insights for optimizing sales strategies, assessing the effectiveness of marketing measures and customer care by Ford, conducting market analyzes and identifying products or services that may be of interest to you, and contacting you to let you know.

In certain cases, automated decisions made by Ford may have legal or similar effects on you. However, Ford only makes automated decisions of this type if:

  • the decisions are necessary for the performance or entering into a contract with you;
  • the decisions are permitted by law; or
  • You have consented to Ford's use of automated decision-making processes.
In certain circumstances, you can object to the use of automated decision-making processes or ask that an individual review automated decisions.

Data Collection from Other Sources

Ford is committed to tailoring the way we communicate and interact with you as closely as possible to your needs. As a result, Ford may use information about you that it may obtain from publicly available sources and from third parties (see the “Types of Personal Information Used” section above  ) to determine which Ford products and services it sells to you might be interested. For example, analysis and advertising service providersanalyze data collected online or from other sources to provide information about your demographics and interests, such as inferences about your age and what types of products or services may be of interest to you. On this basis, Ford may (depending on your communication preferences) send you information about the products and services in question and they use the information they hold about you to inform their customer service centers accordingly if you contact them. Ford may also work with third parties to offer you social media platformsor - if you have consented to the use of cookies - to display advertisements tailored to your needs when surfing the Internet or visiting other websites. If you would like to stop receiving promotional materials, please see the  “Your Data Subject Rights” section .

Duration of storage of your personal data

Ford retains your personal information in an identifiable form for as long as is necessary for the purposes for which it was collected and to comply with applicable legal and regulatory obligations. In general, your personal data will therefore be stored for as long as one of the following points applies:

  • Your personal data is reasonably necessary to be able to provide the services you have requested;
  • Your personal information is reasonably necessary to protect the rights of Ford or its property (this will normally be for the duration of the applicable statutory statute of limitations); or
  • the retention of your personal data is required by the applicable law or regulation.

Legal bases for the use of your personal data

There are several legal bases for Ford to use your personal data. Ford processes and uses your personal data in the following cases:

  • Where the use of your personal information  is necessary for Ford to perform a contract or contracts to which you are a party or to take steps at your request prior to entering into a contract.  Such contracts may be, for example, the terms and conditions of a competition, contracts that you enter into for service products or orders placed through our website. We also process your personal data to fulfill your requests when we create and manage your account on the website and provide you with services in the account;
  • where  Ford or third parties with whom Ford has shared your personal information has a legitimate interest have any interest in the use of your personal data and Ford has ensured that your personal data is protected and that your rights in relation to it are respected. This legal basis applies, for example, when Ford or the companies in the Ford Motor Company group use your personal data for the following purposes: to review and improve products, services or business or marketing strategies; for market analysis and market research; for study and research purposes; to manage and improve Ford's business relationship with you and for administrative purposes; to gain insights into what information, products and services are most likely to be of interest to you and provide you with information, Send or display offers and online advertisements for those products or services; to tailor Ford's products and services to your individual needs; to ensure that Ford's products and services are delivered, performed and used in accordance with the law and the terms and conditions that apply to them; and where necessary, to protect and defend the rights and property of Ford or the rights and property of others, and to detect or prevent fraud or security or privacy issues and take appropriate countermeasures; are provided and used; and where necessary, to protect and defend the rights and property of Ford or the rights and property of others, and to detect or prevent fraud or security or privacy issues and take appropriate countermeasures; are provided and used; and where necessary, to protect and defend the rights and property of Ford or the rights and property of others, and to detect or prevent fraud or security or privacy issues and take appropriate countermeasures;
  • if Ford deems it necessary to use your personal information in order to  comply with a legal or regulatory obligation to which it is subject ;
  • in certain cases where, in Ford's opinion, the safety or  vital interests  of third parties need to be protected;
  • in certain cases where Ford   needs to use your personal data for purposes in the public interest ;
  • and when Ford has your  consent  . Based on this consent, Ford uses your personal data, for example, to send you advertising content by post, email, fax or SMS. However, you have the right to withdraw your consent to the use of your personal data for such purposes at any time. You can find more detailed information on this in the following section  “Your rights as a data subject” .

Your data subject rights

As an individual, you have the right to request information about the data that Ford holds about you and the purposes for which the data is stored, as well as to access this data and, if necessary, to correct it. In certain cases, you also have the right to object to the use of your personal data by Ford, for example with regard to being contacted for market research purposes or the merging of your data from different sources; to request the blocking or erasure of your personal data or to receive your personal data in a commonly used electronic format in order to be able to transmit it to a third party (this is also often referred to as the right to "data portability").

If you have given your consent to the use of your personal data (see the  "Legal basis for the use of your personal data" section ), you have the right to withdraw this consent at any time.

If you have any questions or concerns about the use of your personal information, or would like to access the information Ford holds about you, or exercise any other rights you may have in relation thereto, please contact us using the following contact information:

GasanZammit Motors Ltd
Mriehel Bypass
Birkirkara-BKR 3000
+356 2778 8200

Please let Ford know if you would like to update your personal information as it changes, or to have any errors in the information that Ford has on it corrected.

If you have a complaint about Ford's use of your personal information, we hope that you first contact us about it. However, you can also address complaints to the relevant data protection authority.

Other websites and social networks

The Website may contain links to other websites which are not under our control and to which this privacy statement does not apply. If you access other websites using the links provided, the operators of those websites may collect information about you which they use in accordance with their privacy statements, which may differ from ours.

The Website may also provide you with the opportunity to share or follow information about Ford, the Website or the products and/or services available through it (e.g. via "share this", "like" or “follow” buttons).

We offer this functionality to generate interest in the website among members of your social networks and to enable you to share and follow opinions, news and recommendations regarding the website with your contacts. However, you should be aware that if you share personal information on a social network, that information may be collected by the social network provider and made publicly available, including through Internet search engines .

You should always read the privacy statement of any website you visit or any social network you use to share information to understand their privacy practices.

In certain areas of this website visitors may be asked to use the Google reCAPTCHA tool so that an identity check can be carried out to ensure that a bot is not using certain functions of the website.  

Google collects hardware and software information , such as device and application data, to perform these checks.      

Google is an independent company and the information Google collects is subject to the Google Privacy Policy. We encourage you to read Google's privacy policy at  and Google's "How Google uses data when you use our partners' sites or apps" (at privacy/partners/ ) to understand how the information is collected, used and shared.

Processing of personal data of persons under the age of 16

There is no knowing processing of personal data from persons under the age of 16. If you give your consent to be contacted, for example for advertising purposes, Ford assumes that you have reached the age of 16.

Changes to this Statement

Ford reserves the right to change this statement from time to time. If they do, Ford will notify you of the changes. If the changes are material, Ford will provide you with sufficient notice to enable you to exercise your rights in relation to your personal information (e.g. to object to its processing).

Valid from 10.05.2023.


By using and accessing the website of Ford-Malta (hereinafter referred to as, you accept the following provisions without restrictions and in their entirety. Access to is subject to the principles listed below as well as the currently applicable laws.


The website is primarily for informational purposes. The information contained herein is non-binding and does not constitute an offer to sell. The Website cannot therefore serve as a substitute for binding offers and information which only an Authorized Ford Dealer can give you. The product images on may differ in individual details from the models available in Malta or may contain optional extras and accessories at extra cost. Due to the display on the screen, the colors shown may differ slightly from the actual colors of the products. Some colors may not be available in all countries.

Product Images

Some product images and animations on our website were generated on the computer. As a result, the production model may differ in design and equipment in various aspects from these computer-animated illustrations. Both computer-animated and photographic illustrations are designed Europe-wide and can therefore show equipment features, colours, upholstery and colour/upholstery combinations that may not be available in Malta. Your Ford partner will inform you about the available equipment details. In addition, product images may contain equipment variants that can only be ordered at extra cost as part of the optional equipment.

Product Information

Of course, we strive to keep the information given here complete and up-to-date at all times. However, it is part of our philosophy to constantly develop and improve our vehicles and services. Therefore reserves the Ford worksGmbH reserves the right to make changes to the design, equipment variants, edition models, equipment details, technical data and the availability of vehicles. This can happen without prior notice. In preparing this website, Ford has made every effort to ensure the accuracy of the information and descriptions. In accordance with Ford's philosophy of continuous product development, Ford also endeavors to keep the information and descriptions provided in connection with the website up to date. Nevertheless, deviations cannot always be ruled out. The information provided on this website is therefore non-binding and Ford does not guarantee it. Before you order a vehicle, You should definitely have the information you have received confirmed by your Ford Dealer. Liability for damage resulting from the use of this website is excluded unless Ford is responsible for this due to intent or gross negligence.

Pricing information

The price information on does not constitute an offer for sale. The recommended retail prices given for the products and services shown are not binding and may therefore deviate from the prices when the contract is concluded with your Ford partner.

Optional equipment and accessories

All equipment details, services and accessories on this website that are marked as optional are regularly only available at an additional price compared to the standard equipment. Unless additional costs are expressly excluded. Let your Ford partner make you a binding offer regarding the equipment you want and the accessories that can be supplied.

Copyright and Image Rights

We attach great importance to an informative and contemporary design of our website. To keep it that way, we ask you to note that the content on is the intellectual property of Ford-Malta-GasanZammit Motors Ltd or third parties and is protected by industrial property rights. You have the right to use the information, text, illustrations or graphics contained here for personal purposes. In addition, however, you may not reproduce, modify, transfer, license or publish any part of this without the prior written consent of Ford-Malta-GasanZammit Motors Ltd. All trademarks and logos contained on this website are the property of Ford-Malta-GasanZammit Motors Ltd or other companies. It is forbidden to use, copy or distribute these without the prior written consent of Ford-Malta-GasanZammit Motors Ltd or any third party.


All trademarks and logos contained on this website are the property of Ford-Malta-GasanZammit Motors Ltdor other companies. It is forbidden to use, copy or distribute these without the prior written consent of  Ford-Malta-GasanZammit Motors Ltd or any third party.


This website may contain hyperlinks to other websites that are completely independent of We expressly point out that Ford-Malta-GasanZammit Motors Ltd assumes no liability whatsoever for damage resulting from the use of an external website or responsibility for its content or function. A hyperlink to an external website does not imply endorsement of that site or its content. Activating a hyperlink and visiting external websites is at your own risk.

Personal data/input forms

Providing your personal data on  is usually required to process your request, e.g. when booking a test drive or requesting brochures or our newsletter. We also use this information to inform you about new products if necessary. The information will be treated confidentially at all times in accordance with our principles of privacy and data protection on the Internet.


Ford-Malta-GasanZammit Motors Ltd endeavors to ensure that all information contained on is correct. Nevertheless, Ford-Malta-GasanZammit Motors Ltd cannot guarantee the accuracy of the information on the website and excludes any liability for the inaccuracy or incompleteness of the information contained on In particular, Ford-Malta-GasanZammit Motors Ltd expressly excludes any liability for damage arising directly or indirectly from accessing, insofar as this is not attributable to intent or gross negligence on the part of Ford-Malta-GasanZammit Motors Ltd.

Change in the legal bases

Ford-Malta-GasanZammit Motors Ltd reserves the right to change these legal bases and terms of use at any time without notice. You can find out about the latest status every time you visit  on this page.


If you have any questions, suggestions or criticism, you can contact Ford customer center.

GasanZammit Motors Ltd
Mriehel Bypass
Birkirkara-BKR 3000
+356 2778 8200